Competition Brief from London based studio, Bulletproof
The Brief:
Using the News Headline assigned to you as a foundation, create an ownable brand and product to apply to your given packaging format and brand world application.
News Headline - February 29 1752, Leap Years are added to the Gregorian Calendar
Packaging - Tube
Brand World Application - Promotional Freebie
Solution:
I took the word 'LEAP' from Leap Year and decided that would be my brand name. After exploring the meaning of the word I decided to make the brand sports focused. I selected Basketball as that sport involved a lot of jumping. LEAP would promote basketball to a UK audience where participation is low. To try and make people leap into basketball, I decided to package one item of Basketball clothing into each tube and hand these tubes out as a promotional freebie. With a different item in each tube it became a lucky dip as to what item you would get. Take the Leap and find out!
